Ready to see what your Beauty Code can change?
The digital copy is available now.
Or presale the paperback and have your copy October 1.
For women who are tired of guessing what looks good on them
Stop Guessing
What Looks Good on You.
Start Knowing.
The Beauty Code is the simple Body → Face → Color formula that reveals the hair, colors, and styles that were made for you so you can stop chasing trends, stop comparing yourself to her, and finally recognize yourself in the mirror.
The digital copy is available today.
If you're ready to stop guessing, you don't have to wait.
by Jen Booth & Lindsay Lowe
WhatWomen Are Saying
I’ve spent years taking quizzes, saving inspiration photos, and buying things because they looked amazing on someone else. The Beauty Code completely changed the way I think about beauty.
The Body → Face → Color approach made me realize I wasn’t doing anything wrong, I was just starting in the wrong place. For the first time, I feel like I actually understand what works for me.
- D. Sagarino
That sounds like such a small shift, but it changed everything. I used to walk into a salon with a photo and hope for the best.
Now I understand what my stylist needs to know about me before we even talk about a haircut. I’m also much more confident when I shop because I can quickly tell what belongs in my closet and what doesn’t. The Beauty Code gave me a way to make beauty decisions without constantly second-guessing myself.
— Blythe S.
That sounds like such a small shift, but it changed everything. I used to walk into a salon with a photo and hope for the best.
Now I understand what my stylist needs to know about me before we even talk about a haircut. I’m also much more confident when I shop because I can quickly tell what belongs in my closet and what doesn’t. The Beauty Code gave me a way to make beauty decisions without constantly second-guessing myself.
— Blythe S.
Attention, Women:
We've uncovered a code that almost nobody knows about.
For decades, women have been taught what is beautiful.
The haircut that's trending. The color everyone wants. The jeans you need this season. The makeup everyone's wearing.
But almost nobody has taught us how to answer a much more important question:
what actually works for me?
Between the two of us, we've sat across from more than 10,000 women in the salon chair, and trained thousands of beauty professionals to see what we see. And almost every one of those women, at some point, asked some version of that same question.
Here's what we noticed.
The women who looked the most beautiful weren't the ones following the trends most closely. They weren't the ones with the "best" features, either.
There was simply harmony between who they were and the choices they were making. Their proportions, their face, their coloring, their hair, their clothing it all worked together. Nothing was competing.
And the more women we worked with, the clearer it became that this wasn't luck. There was an order to it.
The shape: She kept bringing in the same inspiration photo.
She was never quite happy with the result.
One day, instead of looking at the photo, you looked at her, her frame, her face,
her coloring and made a different call. What she said when she saw it.
That's the day we stopped starting with the photo and started with the woman.
BODY → FACE → COLOR
We call it The Beauty Code™
And once you understand it, you may never look at yourself or at beauty the same way again.
Why can't
I pull that off?
Think about how many beauty decisions you've made by looking at someone else first.
You screenshot her hair. Save her outfit. Buy her lipstick. Show your stylist her photo.
And when it doesn't look quite the same on you, you wonder what's wrong with you.
Here's what we want you to know:
The photo wasn't wrong. The trend wasn't wrong. And neither are you.
It simply wasn't designed around you.
The Beauty Code gives you a completely different place to start.
Not with her.
"But I've already done the quizzes…"
You may have had your colors done. Or taken a body-type quiz. Or held your phone up to your face to find your "face shape."
And you probably learned something. Then you went back to guessing.
Here's why.
Each of those systems looks at one piece of you in isolation. But you're not a color season standing next to a body type standing next to a face shape. You're one woman, and every choice you make about your hair, your clothes, and your color either works with the rest of you or fights against it.
The Beauty Code isn't another category to memorize.
It's the order in which the pieces fit together the same order a trained Beauty Pro uses in the first ten seconds of looking at you so that for the first time, the whole picture makes sense.
Here's a glimpse of what you'll discover inside
- The reason we look at your body before we ever look at your face and why nearly every beauty decision that's ever disappointed you was made in the wrong order.
- The "inspiration photo trap" that keeps women bringing the same picture to the salon for years and never quite loving the result.
- What a trained Beauty Pro sees in the first ten seconds that you can't see in the mirror and the one thing you can do to make sure she's looking for it.
- Why the same haircut can make one woman look ten years younger and another look tired and how to know, before the scissors come out, which one you'll be.
- The difference between a color that you wear and a color that wears you. Once you see it, you can't unsee it.
- The silhouette secret that makes getting dressed take five minutes instead of forty-five.
- Why "Can I pull that off?" is the wrong question and the better one that replaces it.
Because when you understand what makes you beautiful, you can finally stop guessing.
Life without The Beauty Code
You try on three outfits and wear the first one anyway.
You change your hair—again—and something still feels off.
You see a trend and immediately think: Can I pull that off? Am I too old for that?
You walk into the salon and say, "I don't know… what do you think?"
You look at another beautiful woman and feel a little smaller.
And underneath all of it, a quiet voice starts to wonder if maybe there's just nothing out there that's really meant for you.
Beauty feels like a guessing game. And you keep losing.
Life with The Beauty Code
You try on one thing. It's the one.
You sit in the salon chair and describe what you want in a language your stylist actually understands.
You see the trend, enjoy it, and decide on purpose whether it's for you.
You walk through a store and skip entire racks, because you already know.
You look at another beautiful woman and simply think: she looks great. Her beauty doesn't cost you anything.
You haven't stopped loving beauty. You haven't stopped experimenting.
You've stopped guessing.
Who do you get to become?
This book isn't really about finding the perfect haircut. Or the perfect dress. Or the perfect shade of lipstick.
Those are wonderful. But they're not the destination.
Because something happens when you finally understand yourself. You walk into a store differently. You sit in the salon chair differently. You look at other women differently.
You don't need to become her.
You know how to become more fully you.
That's the woman we want you to meet.
Here's Everything You Get Today
The Beauty Code (paperback) $19.95
Available Now!
The complete Body → Face → Color framework for discovering the hair, colors, and styles that were made for you.
BONUS #1
Dressed to Impress
$27 value, FREE
The Beauty Code Guide to Getting Dressed With Intention
Take what you're discovering into your closet. This companion guide helps you make intentional choices whether it's an ordinary Tuesday, an important meeting, date night, or a special event.
BONUS #2
The Beauty Pro Conversation Guide
$17 value, FREE
What to Ask Before Your Next Hair Appointment
No more sitting in the chair saying, "I don't know what do you think?" This quick guide gives you the exact questions to bring to your next appointment so you and your Beauty Pro can have a real conversation about you, your face, your lifestyle, your coloring, and how you want to feel.
Not so you can become your own Beauty Pro. So you can become a better partner with one.
Total value: $63.95
Your price today: $19.95 + $9.95 shipping & handling
Ships within 5 business days. Bonuses delivered instantly by email.
Our promise to you
Read The Beauty Code. Take it into your closet. Take it to your next appointment.
If you don't see yourself differently within 30 days, email us and we'll refund every penny of the book. Keep the bonuses.
Questions women ask us
Is this just about hair?
No. Hair is where most of us first notice the guessing—but the Beauty Code covers your body, your face, and your color, and how all three work together with your hair, your clothes, and your makeup.
I'm over 50. Is this for me?
Especially. Your body, face, and coloring have changed, and the choices that worked at 30 may be fighting you now. An entire section of the book is about letting your beauty evolve with you.
I've already had my colors done / taken a body-type quiz.
Good, you'll get more out of this, not less. Those systems each look at one piece. The Beauty Code shows you how the pieces fit together, in order, so the whole picture finally makes sense.
Will I still need my stylist?
Yes, and you'll get far more out of her. The Beauty Code doesn't replace a trained eye. It teaches you what to notice and what to ask, so the two of you can have a completely different conversation.
What if it doesn't help?
Email us within 30 days for a full refund on the book. The bonuses are yours to keep.
P.S. The Beauty Code is $19.95 plus shipping, and it comes with Dressed to Impress and The Beauty Pro Conversation Guide free ($44 value). If you've ever stood in a fitting room, or sat in a salon chair, or scrolled past a beautiful woman and wondered why can't I pull that off?—this book was written for you.